Privacy policy

Effective 11 November 2026.

This site has no accounts, no comment section and no newsletter yet. It collects aggregate traffic statistics and whatever you choose to send by email — and nothing else.

What we collect

• Analytics. We use Google Analytics 4 to count visits and see which pages are read. It sets first-party cookies in your browser and sends aggregated data to Google, including approximate location derived from IP, device type, browser, referring page and the pages you view. We do not use it to identify individual readers.
• Server logs. The site is served by Vercel, which keeps standard request logs (IP address, user agent, timestamp, requested URL) for security and reliability. We do not build profiles from them.
• Email. If you write to us, we keep the message and your email address for as long as needed to reply, and longer only if it supports a correction we published.
• The calculator. The cost and margin calculator runs entirely in your browser. The numbers you type are not transmitted to us and are not stored.

Cookies

We set no cookies of our own. Google Analytics sets cookies (typically _ga and _ga_*) to distinguish visits. You can block them in your browser settings, or install Google's Analytics opt-out add-on; the site works the same either way.

Third parties that see a visit

• Google Analytics (Google LLC) — traffic measurement. Data may be processed outside your country, including in the United States.
• Google Fonts — the Fraunces and Inter typefaces are loaded from Google's font service, which receives your IP address when the page loads.
• Retailers and marketplaces — if you follow an outbound link to a shop, that site's own privacy policy and cookies apply from the moment you arrive. We do not control them.

How long data is kept

Analytics data is retained according to the Google Analytics property's retention setting, which is capped at 14 months. Server logs are kept by the hosting provider on its own schedule. Email correspondence is kept as described above.

Your choices

Depending on where you live, you may have the right to ask what personal data is held about you, to have it corrected or deleted, to object to processing, or to complain to a data protection authority. Because we hold almost nothing, most requests concern analytics data held by Google; we will tell you what we can and cannot reach.

To make a request, write to [email protected].

Children

This site is written for adults making buying and sourcing decisions. It is not directed at children under 13, and we do not knowingly collect personal information from them. Products discussed here may be age-graded for children; that is a product label, not an audience for this site.

Changes

If this policy changes materially, the effective date above changes with it. There is no archive of previous versions because there are no previous versions.